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Ford dials back EV efforts, will focus on high-margin fossil fuel trucks

As expected, Ford has cancelled production of its F-150 Lightning electric pickup truck. Also no surprise to those of us who follow the industry: the company has issued a pair of press releases designed to frame the failure as a positive development. And it may be—if the company’s goals are to shore up its bottom … Continue reading “Ford dials back EV efforts, will focus on high-margin fossil fuel trucks”