Digital online magazine and global social network dedicated to electric mobility | info@ev-magazine.com

Tag: Dump

GM Will Dump 'Ultium' Branding, Rethink How It Does Batteries

GM will ditch the Ultium brand name amid a broad shift in battery strategy. The automaker will continue using underlying batteries and technology platforms, but also incorporate LFP and nickel-rich prismatic cells. A new Battery Cell Development Center in Michigan aims to accelerate R&D. When General Motors launched the Ultium electric vehicle platform and battery … Continue reading “GM Will Dump 'Ultium' Branding, Rethink How It Does Batteries”