Of the five electric cars in the research, survey results showed that the Tesla Model 3 was the most recognisable AI-generated EV image – with 51% of respondents correctly identifying it.
Overall, however, the average rate of recognition of the electric car models in the study was 38%. By comparison, the average recognition rate of the petrol and diesel models was 63%.
1.Tesla Model 3 – Recognised by 51% of respondents
As the very first EV to top one million sales, it’s perhaps not surprising that the Tesla Model 3 was the most recognisable all-electric model in Vanarama’s research. The Model 3 also racks up 255,000 online searches every month.
2.Tesla Cybertruck – Recognised by 42% of respondents
Tesla’s Cybertruck, one of the most highly anticipated EVs, was the second-most recognisable all-electric car in the research. Described on Tesla’s website as having ‘better utility than a truck with more performance than a sports car’, it’s no doubt that once the car is released it will become one of the most recognisable cars on the road.
3.Nissan Leaf – Recognised by 33% of respondents
Despite the majority of respondents (33%) correctly recognising the AI generator’s attempt at a Nissan Leaf, many struggled. A quarter of those surveyed (25%) believed the AI tool was recreating a Toyota Corolla, while 22% were left totally stumped by the image and couldn’t identify it as any model.
4.BMW iX – Recognised by 32% of respondents
The Nissan was only a fraction more recognisable than the BMW iX, which was correctly identified by 32% of respondents. The BMW iX is a fairly new EV, with a design that’s unlike the rest of the carmaker’s lineup, so it’s not surprising that it wasn’t as easily recognised as the Tesla Model 3.
5.Honda e – Recognised by 31% of respondents
Following just behind the BMW iX is the Honda e, with 31% of respondents correctly identifying the AI-generated image of the car. The model is Honda’s first mass-market, pure-electric car – but despite being launched in Europe it is not yet available in America.
Vanarama used an AI image generator to recreate ten car models using only the model names and editions – e.g. ‘Porsche 911 2022’. The AI images were then used in a 2,001-person survey, in which respondents were presented with each image and asked to correctly identify the car model that the AI image generator had attempted.