Kia sold more electric vehicles in the US in Q2 than its sister company, Hyundai. After EV sales more than doubled in the second quarter, Kia looks to keep up the momentum as its new EV9 helps gain market share.
Kia’s first three-row electric SUV is already fueling a sales spike. After launching late last year in the US, Kia sold 9,671 EV9s through the first six months of 2024.
The EV9 helped propel Kia to a new record, with over 29,000 EVs sold in the first half of the year. Although Kia’s new electric SUV is receiving most of the attention, sales of its first dedicated electric car, the EV6, were also up nearly 40% in Q2.
With the Niro EV included the growth was enough for Kia to surpass Hyundai in US EV sales in Q2.
According to the latest Kelley Blue Book data, Kia accounted for 5.4% of the market in Q2, topping Hyundai’s 5.1% share.
Kia had a bigger share than BMW (4.3%), GM’s Chevy (3.4%), Rivian (4.2%), Mercedes (2.8%), Toyota (2.3%), and VW (1.7%).
| EV brand | Q2 sales growth YOY | Share of the US EV market in Q2 2024 | YTD segment share |
| Tesla | -6.3% | 49.7% | 50.8% |
| Ford | 61% | 7.2% | 7.4% |
| Kia | 135% | 5.4% | 4.6% |
| Hyundai | 21% | 5.1% | 4.9% |
| BMW | 24% | 4.3% | 4.1% |
| Rivian | 9% | 4.2% | 4.6% |
| Chevrolet | -20% | 3.4% | 3.3% |
| Mercedes | -22% | 2.8% | 3.6% |
| Toyota | 286% | 2.3% | 1.6% |
| Cadillac | 441% | 2.2% | 2.2% |
| Nissan | 69% | 2.2% | 2.1% |
Kia outpaces rivals, Hyundai in US EV sales in Q2 2024
General Motors, Ford (7.2%), and Tesla (49.7%) were the only automakers with a higher EV market share than Kia in Q2 2024.
Kia’s EV9 was the first EV built in Georgia after production at its West Point plant kicked off in May.
Starting under $55,000 (not including destination), Kia’s three-row electric SUV is helping revamp the brand in the US.
With the $7,500 federal tax credit, prices could fall to as low as $48,995. The long-range model (with up to 304 miles range) could be bought for under $55,000 (including the EV tax credit).
Kia EV9 Trim | MSRP (including $1,495 destination fee) | Price after potential $7,500 EV tax credit (including $1,495 destination fee) | EPA Est. Range (miles) |
| Light RWD | $56,395 | $48,995 | 230 |
| Light Long Range RWD | $60,695 | $53,195 | 304 |
| Wind e-AWD | $65,395 | $57,895 | 280 |
| Land e-AWD | $71,395 | $63,895 | 280 |
| GT-Line e-AWD | $73,900 | $66,400 | 270 |
Meanwhile, Kia’s EV6 is one of the most affordable, fuel-efficient EVs in the US. With new incentives, including $7,500 in Customer Cash, the 2024 EV6 can be leased for as little as $249 per month. Or, you can choose 0% APR for 48 months.
Hyundai is expected to reveal its first three-row electric SUV, the IONIQ 9, next year. Will the new EV model help Hyundai surpass Kia again in the US EV market?
Are you ready to see why Kia’s EV sales continue surging in the US? Discover for yourself. You can use our links below to explore deals on Kia’s electric vehicles at a dealer near you.
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